EVENT LOGO AND BRANDING

OBJECTIVE
The objective of this project was to develop a name for a final
design showcase, highlighting the completed work for non-profit
organizations (NPOs), and to create a logo and accompanying
branding deliverables. The final deliverables included a poster,
banner, and postcard, all designed to promote the event in a visually
compelling and engaging manner.

PROCESS
I began by developing an innovative name that captures the essence
of the event. To align with this concept, I designed the logo with
elements that reflect the theme of change. The arrows symbolize
positive transformation and progress, while the gears represent
problem-solving and innovation. I selected purple and orange for
their association with creativity and action.

For the poster, banner, and postcards, I maintained a consistent
theme using the arrows and bold colour choices. Each piece
was tailored to its size and orientation, with layouts adjusted to
emphasize key information. Bold titles were incorporated into each
design to ensure they capture attention and stand out at a glance.