KOMBUCHA BOTTLE

OBJECTIVE
The objective of this project was to rebrand a kombucha company
and introduce three new specialty flavours, each featuring a vibrant,
illustrative label design. Following the rebranding, an advertising
campaign was developed to effectively promote the updated
branding and new product offerings.

PROCESS
I began by selecting a new name, which served as the inspiration for
the label illustrations. I chose cartoon-style characters representing
each flavor and paired them with a dynamic background featuring a
burst effect to enhance the logo and make the characters stand out.

Once the bottle design was finalized, I developed an advertising
campaign to elevate brand awareness. Both the magazine and social
media ads followed the cartoon theme, incorporating playful speech
bubbles to highlight key details and emphasize the positive benefits
of the kombucha.