RESTAURANT REBRAND

OBJECTIVE
The objective of this project was to rebrand an existing restaurant,
which included designing a new logo, stationery, and merchandise.
Following the rebrand, the task involved conceptualizing a food
truck that aligned with the new branding, complete with a custom
designed menu showcasing selected dishes from the restaurant for
the foodtruck to serve.

PROCESS
I began by redesigning the logo, drawing inspiration from the
restaurant’s name, Lazy Lizard. The new logo features a green lizard
lounging atop the restaurant’s name, conveying a relaxed and playful
aesthetic.

For the food truck design, I extended this concept by incorporating
the lizard into the truck’s branding, depicting it resting on top of
the vehicle. The truck itself was designed in a green colour palette
with grass silhouettes, evoking a natural, habitat-like feel. The menu
displayed on the truck highlighted its offerings, complemented by
custom illustrations representing each menu category to enhance
visual appeal and cohesion.