MICRO-BREWERY KIT

OBJECTIVE
The objective of this project was to design key branding elements
for a new microbrewery. This included creating a logo, table talkers
featuring custom-designed craft beer bottles, and a branded t-shirt
for staff uniforms. The table talkers were required to highlight the
brewery’s newly released beers, ensuring a cohesive and engaging
presentation.

PROCESS
I created the brand for Harbour Ale, a pirate-themed microbrewery,
beginning with a logo that features a fun hand-drawn font paired
with a pirate ship to reflect the brand’s essence.

For the craft beer labels, I designed three unique pirate characters
to represent each of the new beers. The table talkers highlighted
the featured meal deal—fish and chips with a beer—with bold fonts,
catchy slogans, and pops of colour to draw attention. The staff
t-shirt design maintained the same playful font and vibrant colours,
ensuring the branding remained cohesive and visually engaging
across all elements.