Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
EVENT PASS
PROJECT TYPE
Branding, Print
YEAR
2024
TOOLS USED
Illustrator, InDesign
OBJECTIVE
The objective of this project was to create an event pass for an
fictional event. The pass was to serve the purpose of providing
special entry with additional information on it. It has a unique dieline
and special security code to prevent copying.
PROCESS
The event I designed a pass for was butterfly-themed, so I began by
exploring various butterfly designs for inspiration. Once I determined
the design direction, I selected a calming blue-to-purple gradient
to reflect the event’s serene atmosphere. A playful, flowy font was
chosen to complement the gradient and reinforce the theme.
The back of the pass was filled with essential information, including
a QR code for attendees to access additional details and claim their
free merchandise. To maintain security and prevent duplication, a
special security feature was integrated during the printing process.
